Good Saturday afternoon from sunny Seattle . . . Our weekly Online Travel Update for the week ending Friday, April 3, 2026, is below. This week’s Update features a variety of stories, including an update from Amazon and its plans for Alexa Plus and travel. Enjoy.
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- Amazon Seeks to Collapse Travel Discovery and Booking into a Single Platform. It has been a while since we’ve seen an update from Amazon and its plans for its AI user interface, Alexa Plus. Given the recent announcements by both OpenAI and Google regarding their somewhat divergent plans for their AI platforms (and specifically, purchases/bookings on their platforms), Amazon’s latest announcement was quite timely. This past week Amazon announced that Alexa Plus now has the ability to order food through Grubhub and Uber Eats. More importantly, according to the announcement, the new functionality (and supporting architecture) is intended to handle the full transaction from browsing to payment. So what about travel? According to the announcement, travel planning is one of several future possible uses of the new commerce architecture. For now, the pizza order and delivery functionality is limited to Echo devices with screens.
- Six Weeks and One Hundred Million Dollars. Only six weeks after OpenAI’s commencement of an advertising pilot on its popular ChatGPT platform, OpenAI announced it had crossed $100 million in annualized revenue from the pilot. With that kind of immediate success, it is no surprise that OpenAI is rapidly building out its advertising infrastructure through recent hires and announced partnerships with Smartly and Criteo. Think advertising on popular AI platforms is a thing of the future? Think again.
- What About Corporate and Managed Travel? Like so many others following the rapid rise of AI and its effects on travel, we’ve been largely focused on AI’s effects on leisure travel. What about corporate and managed travel? Changes are coming.
- Hoteliers and Amadeus Obtain District Court’s Dismissal of Anti-Trust Case. This past week, an Illinois federal district court dismissed a proposed class action by guests alleging that hoteliers’ sharing of certain future occupancy information through Amadeus’ Demand360 product violated federal antitrust laws. The proposed class action was one of several similar cases brought over the past year or two against hoteliers, casino owners/operators and multi-family owners. Citing a Seventh Circuit decision, the Illinois court held that while the sharing of information can be evidence of an illegal conspiracy, sharing alone is not sufficient evidence of an actual agreement. For our law nerd readers, we’ve linked below the court’s opinion and dismissal order.
Have a great week everyone.
Alexa Plus Learned to Order Pizza. Travel Booking Is Next
April 1, 2026 via Skift
Food ordering is Amazon's dress rehearsal for voice-driven travel planning and booking — a move that could put Alexa between travelers and travel suppliers.
OpenAI is Hiring Ad-Tech Firms to Make ChatGPT Ads Talk Back to You
April 1, 2026 via The Next Web
Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed $100 million in annualised revenue, drawn more than 600 advertisers, and reached fewer than a fifth of ...
AI and Automation Are Reshaping Corporate Travel Management
March 31, 2026 via Travel Industry Wire
Artificial intelligence and automation are reshaping corporate travel management by improving efficiency and compliance while shifting travel programs toward a more strategic role within organizations, according to new insights from Amadeus.
Luxury Hotels, Amadeus Escape Info Exchange Case
March 31, 2026 via Law360
An Illinois federal court Tuesday tossed a proposed class action from guests accusing luxury hotel chains of using software provided by Amadeus IT Group to exchange future occupancy information, finding that exchanging information on its own does not violate antitrust law. To view the Memorandum Opinion and Order, click here.
PrincipalGreg is Chair of the firm's national Hospitality, Travel & Tourism practice, which is directed at the variety of matters faced by hospitality and travel industry members, including purchase and sales agreements, management ...
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About the Editor
Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.
His popular weekly digest, Online Travel Update, offers a global perspective of key trends and issues at the intersection of the hospitality, online travel and technology arenas. Since 2019, Greg has been recognized among JD Supra’s Top Authors in its annual Readers’ Choice Awards for Airlines/Aviation, Transportation and Artificial Intelligence, including being named the content platform’s #1 Author for Transportation in 2021.
