What is soft branding? Is it better to be a soft brand or a hard brand? Claire Hawkins, Chair of Garvey Schubert Barer’s Intellectual Property Practice and member of Garvey Schubert Barer’s Hospitality, Travel and Tourism Practice, gives serious consideration to the outer edges of soft branding and offers her insights on the intellectual property components hoteliers and restaurateurs need to consider. Thank you for today’s post, Claire! – Greg
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About the Editor
Greg Duff founded and chairs Foster Garvey’s national Hospitality, Travel & Tourism group. His practice largely focuses on operations-oriented matters faced by hospitality industry members, including sales and marketing, distribution and e-commerce, procurement and technology. Greg also serves as counsel and legal advisor to many of the hospitality industry’s associations and trade groups, including AH&LA, HFTP and HSMAI.
His popular weekly digest, Online Travel Update, offers a global perspective of key trends and issues at the intersection of the hospitality, online travel and technology arenas. Since 2019, Greg has been recognized among JD Supra’s Top Authors in its annual Readers’ Choice Awards for Airlines/Aviation, Transportation and Artificial Intelligence, including being named the content platform’s #1 Author for Transportation in 2021.
